Reusable capabilities that agents use to handle research, enrichment, drafting, and CRM updates inside GTM workflows.

Coordinating multiple agents to track buyer interactions and assign credit across the revenue journey.

Rules that limit what an agent can do, say, or access inside GTM workflows.

A memory layer that preserves past interactions, account context, and sales activity across workflows.

A system that collects, filters, and prioritizes buying signals for GTM execution.

A comparison between traditional integrations and context-based data access for GTM systems.

Step-by-step reasoning used to map stakeholders, roles, and influence within complex accounts.

An agent that interacts with software interfaces to execute tasks across tools.

Storing recent interaction data so coaching can be delivered during live conversations.

The amount of information an agent can process at once when analyzing an account.

Connecting agent outputs to reliable data sources to ensure accuracy in GTM actions.

Approval layers that allow human review before certain automated SDR actions are executed.

Using a context protocol to access and combine multiple data sources during account research.

Using a context protocol to analyze complex enterprise data across large organizations.

Running multiple scoring paths in parallel to quickly estimate lead quality.

A specialized agent that handles a specific task within a larger GTM process.

Enabling agents to interact with external tools and systems to complete tasks.