


Technology
Oct 4, 2025
Why Usage-Based Pricing Made Our Infrastructure Stronger
Why Usage-Based Pricing Made Our Infrastructure Stronger
Why Usage-Based Pricing Made Our Infrastructure Stronger
Every product team faces the same tension: When do you double down on what works, and when do you bet on what’s next? In search algorithms, this tradeoff is called exploration vs. exploitation. At OpenFunnel, we use the same principle to guide our roadmap and balance focus with innovation.


Aditya Lahiri
Aditya Lahiri
Aditya Lahiri
Co-Founder & CTO @ OpenFunnel
Exploitation: Deepening What Works
Exploitation means refining proven value.
It’s where we push features from 80% to 100% quality.
We ask:
Which features create the most customer impact?
Where will incremental polish compound into real value?
By doubling down here, the product improves on autopilot, building trust and consistency over time.
Exploration: Betting on What’s Next
Exploration means learning faster than the market.
We test early signals, validate ideas with early adopters, and prototype new GTM insights before scaling.
It’s how we stay close to emerging patterns in AI and GTM - without drifting from our core.
The Balance That Drives Momentum
Exploitation keeps us grounded.
Exploration keeps us adaptive.
Together, they ensure that we’re both improving what customers love and positioning for what’s next.
This rhythm keeps OpenFunnel consistent, relevant, and ahead of change.
Great products balance refinement and discovery - improving what works while staying curious about what’s coming.
Exploitation: Deepening What Works
Exploitation means refining proven value.
It’s where we push features from 80% to 100% quality.
We ask:
Which features create the most customer impact?
Where will incremental polish compound into real value?
By doubling down here, the product improves on autopilot, building trust and consistency over time.
Exploration: Betting on What’s Next
Exploration means learning faster than the market.
We test early signals, validate ideas with early adopters, and prototype new GTM insights before scaling.
It’s how we stay close to emerging patterns in AI and GTM - without drifting from our core.
The Balance That Drives Momentum
Exploitation keeps us grounded.
Exploration keeps us adaptive.
Together, they ensure that we’re both improving what customers love and positioning for what’s next.
This rhythm keeps OpenFunnel consistent, relevant, and ahead of change.
Great products balance refinement and discovery - improving what works while staying curious about what’s coming.
Exploitation: Deepening What Works
Exploitation means refining proven value.
It’s where we push features from 80% to 100% quality.
We ask:
Which features create the most customer impact?
Where will incremental polish compound into real value?
By doubling down here, the product improves on autopilot, building trust and consistency over time.
Exploration: Betting on What’s Next
Exploration means learning faster than the market.
We test early signals, validate ideas with early adopters, and prototype new GTM insights before scaling.
It’s how we stay close to emerging patterns in AI and GTM - without drifting from our core.
The Balance That Drives Momentum
Exploitation keeps us grounded.
Exploration keeps us adaptive.
Together, they ensure that we’re both improving what customers love and positioning for what’s next.
This rhythm keeps OpenFunnel consistent, relevant, and ahead of change.
Great products balance refinement and discovery - improving what works while staying curious about what’s coming.
Exploitation: Deepening What Works
Exploitation means refining proven value.
It’s where we push features from 80% to 100% quality.
We ask:
Which features create the most customer impact?
Where will incremental polish compound into real value?
By doubling down here, the product improves on autopilot, building trust and consistency over time.
Exploration: Betting on What’s Next
Exploration means learning faster than the market.
We test early signals, validate ideas with early adopters, and prototype new GTM insights before scaling.
It’s how we stay close to emerging patterns in AI and GTM - without drifting from our core.
The Balance That Drives Momentum
Exploitation keeps us grounded.
Exploration keeps us adaptive.
Together, they ensure that we’re both improving what customers love and positioning for what’s next.
This rhythm keeps OpenFunnel consistent, relevant, and ahead of change.
Great products balance refinement and discovery - improving what works while staying curious about what’s coming.


