Technology

Oct 4, 2025

Agents Are Rewriting Vendor Evaluation

Agents Are Rewriting Vendor Evaluation

Agents Are Rewriting Vendor Evaluation

AI agents aren’t just consuming data. They’re evaluating vendors. When agents compose workflows, they rely on objective performance metrics - latency, accuracy, and cost per outcome — to decide which tools to use. This marks a major shift from demo-driven selling to data-driven evaluation.

Aditya Lahiri

Aditya Lahiri

Aditya Lahiri

Co-Founder & CTO @ OpenFunnel

From Demos to Vertical Evaluations

The traditional sales motion relied on generic demos and feature walkthroughs.
But AI agents don’t watch demos - they run benchmarks.

Each vertical now demands its own evaluation framework:

  • Healthcare agents optimize for diagnostic accuracy

  • Fintech agents measure compliance and latency

  • Marketing agents track engagement and conversion outcomes

Verticalized evaluations are fast becoming the new currency of trust.


How Sellers Are Adapting

Vendors are now publishing objective performance data for their verticals.
These reports go beyond marketing claims and showcase measurable impact.

They include:

  • Task-level performance data

  • Domain-specific accuracy metrics

  • Verticalized benchmark results

Transparency is no longer optional - it’s the product.


How Buyers Benefit

Buyers now get industry-relevant data instead of sales pitches.
The decision-making process shifts from “Can it do this?” to “How well does it do this in my domain?”

Agents perform real-world testing before humans ever get involved.
No more guesswork - the evaluation happens automatically.


The New Reality

Vendor selection is turning into a performance marketplace, where results replace marketing and agents act as the new procurement layer.

The demo era is ending - the evaluation era has begun

Agents don’t need persuasion - they need proof. The best vendors will win not by pitching, but by performing.

From Demos to Vertical Evaluations

The traditional sales motion relied on generic demos and feature walkthroughs.
But AI agents don’t watch demos - they run benchmarks.

Each vertical now demands its own evaluation framework:

  • Healthcare agents optimize for diagnostic accuracy

  • Fintech agents measure compliance and latency

  • Marketing agents track engagement and conversion outcomes

Verticalized evaluations are fast becoming the new currency of trust.


How Sellers Are Adapting

Vendors are now publishing objective performance data for their verticals.
These reports go beyond marketing claims and showcase measurable impact.

They include:

  • Task-level performance data

  • Domain-specific accuracy metrics

  • Verticalized benchmark results

Transparency is no longer optional - it’s the product.


How Buyers Benefit

Buyers now get industry-relevant data instead of sales pitches.
The decision-making process shifts from “Can it do this?” to “How well does it do this in my domain?”

Agents perform real-world testing before humans ever get involved.
No more guesswork - the evaluation happens automatically.


The New Reality

Vendor selection is turning into a performance marketplace, where results replace marketing and agents act as the new procurement layer.

The demo era is ending - the evaluation era has begun

Agents don’t need persuasion - they need proof. The best vendors will win not by pitching, but by performing.

From Demos to Vertical Evaluations

The traditional sales motion relied on generic demos and feature walkthroughs.
But AI agents don’t watch demos - they run benchmarks.

Each vertical now demands its own evaluation framework:

  • Healthcare agents optimize for diagnostic accuracy

  • Fintech agents measure compliance and latency

  • Marketing agents track engagement and conversion outcomes

Verticalized evaluations are fast becoming the new currency of trust.


How Sellers Are Adapting

Vendors are now publishing objective performance data for their verticals.
These reports go beyond marketing claims and showcase measurable impact.

They include:

  • Task-level performance data

  • Domain-specific accuracy metrics

  • Verticalized benchmark results

Transparency is no longer optional - it’s the product.


How Buyers Benefit

Buyers now get industry-relevant data instead of sales pitches.
The decision-making process shifts from “Can it do this?” to “How well does it do this in my domain?”

Agents perform real-world testing before humans ever get involved.
No more guesswork - the evaluation happens automatically.


The New Reality

Vendor selection is turning into a performance marketplace, where results replace marketing and agents act as the new procurement layer.

The demo era is ending - the evaluation era has begun

Agents don’t need persuasion - they need proof. The best vendors will win not by pitching, but by performing.

From Demos to Vertical Evaluations

The traditional sales motion relied on generic demos and feature walkthroughs.
But AI agents don’t watch demos - they run benchmarks.

Each vertical now demands its own evaluation framework:

  • Healthcare agents optimize for diagnostic accuracy

  • Fintech agents measure compliance and latency

  • Marketing agents track engagement and conversion outcomes

Verticalized evaluations are fast becoming the new currency of trust.


How Sellers Are Adapting

Vendors are now publishing objective performance data for their verticals.
These reports go beyond marketing claims and showcase measurable impact.

They include:

  • Task-level performance data

  • Domain-specific accuracy metrics

  • Verticalized benchmark results

Transparency is no longer optional - it’s the product.


How Buyers Benefit

Buyers now get industry-relevant data instead of sales pitches.
The decision-making process shifts from “Can it do this?” to “How well does it do this in my domain?”

Agents perform real-world testing before humans ever get involved.
No more guesswork - the evaluation happens automatically.


The New Reality

Vendor selection is turning into a performance marketplace, where results replace marketing and agents act as the new procurement layer.

The demo era is ending - the evaluation era has begun

Agents don’t need persuasion - they need proof. The best vendors will win not by pitching, but by performing.

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