What Is a Personalized GTM Database?

We stopped doing broad demos because showing everything at once looks impressive but rarely converts. Prospects connect with only a fraction, and the rest dilutes value. So we rebuilt the process:

• Every demo shows their end state after setup

• Their vertical, GTM motion, and product language

• Their customer lookalikes modeled inside OpenFunnel

The call shifts from a pitch to a jam session - “wait, how did you figure this out?”

And with LLMs plus our internal abstractions, generating a fully personalized demo takes under twenty minutes.