What Is a Personalized GTM Database?

We spend weekend watch parties reviewing PostHog session replays.

Watching a user glide through the happy path is great, but seeing them drop off at the final step tells the real story.

These moments reveal whether we designed from our own assumptions or captured their instinct.

We take notes, look for friction, and often turn a single replay into a roadmap update because it shows exactly where intent breaks and what users actually expect.