What Is a Personalized GTM Database?

Most "GTM databases" are just contact directories flexing "50M companies"
→ but how many are actually active?

Why account tiering matters:
Horizontal SaaS serves everyone. You need to prioritize based on timing, activity, and traits - not surface filters.

The problem:
Techno-graphics work for qualification, not timing. They don't show what's changing, why it matters, or who's involved.

Static databases → wasted credits on inactive accounts.

Companies move in time.
Last month's non-priority could be Tier 1 today (like adopting usage-based billing).