We felt our customers were under utilizing OpenFunnel.

We talked with everyone in the team - they were underusing it because they had so much on their plate but they were constantly in stress for not using OpenFunnel more.

Insights firing every hour - consumption was the bottleneck and we don't believe in AI-SDR without human oversight.

Signal generated. Nobody acts on it. It goes stale. Competitor picks faster.

Something changed with Agents.

Their agents became the user. Dedicated bots. Wired to use OpenFunnel.

Insight fires, agent acts. Immediately. Every time. No backlog. No stale signals.

Same headcount on their side. Full consumption on ours.

Agent activation actions (our internal success KPIs) went from 100 to 2500 in three weeks.

The agents started auto-optimizing. Deploying more signals on OpenFunnel. Increasing their own consumption without anyone instructing them to.

We shifted our focus from Customer Success to Agent Success and Agent Enablement.