Reasons?

Not in Founder mode.

Had a life outside of using our product.

Not satisfactory usage.

Didn't do 997

Too chill.

Not yelling on Slack that there are bugs.

Ignoring our bugs (which we intentionally put in).

OpenFunnel usage is directly correlated to how much outbound they do and what opportunities they miss.

We started doubting our usage - but the reality was that they were just busy living a life.

This is not toxic. We want our customers to make more money.

So we introduced the Market Leader Plan - the most committed company in the space gets the product (at 10x the price).

They get a dedicated FDE, all domain specific data & resources, ideas on how to move fast + custom integrations.