What Is a Personalized GTM Database?
Dec 4, 2025
Most teams lose momentum after Re:Invent, but the 48-hour window after everyone flies home converts the highest.
People are energized, inboxes aren’t crowded, and conversations are still fresh.
• Send a follow-up with a photo - nobody ignores their own face.
• Reference something specific you discussed.
• Ask a small question before emailing; it boosts opens.
Waiting a week turns warm connections cold. Follow up while it still matters.