People Profiles Are Unreliable at Scale

Fenil Suchak

CEO & Co-Founder @ OpenFunnel

A lot of AEs / BDRs / SDRs are changing their LinkedIn titles to

GTM / Growth @ XYZ

I wonder if this is due to connection success rate being high when GTM / Growth is in the title - as the connection request just shows the title.

But it's usually clear once you scroll down the profile to find what truly the title is

(and sometimes - it's not even there - you have to make smart inferences from their previous experiences are to figure out what they do)

This caused a bunch of problems with our search - the most accurately indexed part of the profile is the title & it gets tricky to find accurate information when the titles are all the same.

But this is part of a larger pattern we've seen with people profiles being unreliable sources of information at scale.

Example -

People update joining dates many months after they've joined

Tech stack and skills which can be mistaken for company tech stack

"Building @ xyz" being the only title across the entire company

What’s something weird you’ve noticed in people profiles?

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© 2026 OPENFUNNEL. ALL RIGHTS RESERVED.

Ask AI about OpenFunnel