Outbound Channels are suffering from the Tragedy of the Commons!

Cold connect rates are ~7%.

Inboxes are getting hit with 1000+ messages.

Conversion rates are capping out at 0.5%

When we started OpenFunnel the focus was 100% precision discovery of net new accounts and people with context, nuances, specifics.

But what happened when it hit the outbound channel?

All context, timing, relevance lost in the sea of spam.

You are not doing it bad but everyone that is hitting the same channel is doing it poorly at scale that it depletes the resource.

AI is accelerating this at an exponential scale.

Outbound channels will be more spammed with noise.

Readability of the channel keeps dropping.

The best move? Play the game. Be louder. More spammy. Not more precise.

The only goal is to maximize recall - just so you're not messaging someone who could never possibly need you.

Build a bigger TAM that, with some probability, has a need for your use case in some

Treat outbound channel like a billboard for relevant people.