What is it? Insights are action-worthy but time-sensitive.

The window to act - and (re) act - closes fast. Real-time insight search + auto-enrichment gives you the edge.

An insight captured in a new account might not signal a buying window yet, but it's still worth acting on:

Add to ad campaigns Set up a nurturing sequence Configure activity tracking to monitor follow-on events worth sequencing on

For any of this to happen well, auto-enrichment is essential.

Once a new account surfaces with a specific insight, the hard part is de-anonymizing it to the right person. Role titles don't capture specifics - you need contextual enrichment to find the person most likely associated with that insight.

OpenFunnel does contextual enrichment based on people interaction patterns and contextual search.

Why this matters? Real-time insight + auto-enrichment = new insight-rich accounts paired with the right people, ready to drop into action sequences immediately.

Can't wait for you to try it.