Feature Launch: Closed Lost Actions

Closed losts are usually lost due to timing or budget, not fit. The context you learned during the sales process - why they didn't buy, what they cared about - shouldn't go to waste.

On CRM connection, OpenFunnel takes your closed lost accounts and does two things.

1. Monitors them for revival insights. Job changes, deep job posting signals, social conversations, competitor interactions.

Default prompt: "monitor this account for any movement related to my product"

2. Generates signal-rich lookalikes autonomously.

Accounts similar to your closed lost that have an "in" today. You can apply your sales learnings from the closed lost to these new accounts.

You can also start monitoring the lookalikes just like the closed lost in one click and pipe to CRM.

Closed losts are context-rich. You know what they cared about, why they didn't buy. That context helps you work the lookalikes smarter.

Revival + lookalike discovery can happen directly on OpenFunnel.