Monitoring domain-specific market events daily helps GTM teams two-fold:

1. Signals and Timing Discovery (on net-new accounts + existing ones)

This is the most high ROI use-case for market events.

They help you find accounts and people that have very precise pain-points.

You discover the right ICP and/or the timing in one shot - daily.

It requires the market events to be strong, nuanced, and actually be leading indicators of buying intent.

These are rare to spot.

2. ICP Discovery

Even when the intent is weak - for example, a simple LinkedIn like on a very domain-specific niche, or a LinkedIn announcement - it helps you discover your ICP based on the context of the event, even if it implies no buying intent or timing.

ICP discovery goes beyond what's on the website or in the description (which is mostly their core-product/industry related) - accessing department -specific company events help you discover ICP effectively.

Similarly with people: they rarely mention what they're working on.

What exactly is a Head of Engineering working on?

LinkedIn titles don't capture the specifics, but you can figure it out from their interaction patterns/events.