Agent Use and Agent Buying.

We've been investing a lot in these two market/adoption shifts at OpenFunnel.

New GTM teams that are small + technical are doing everything custom in their coding agents.

And larger teams that move fast are seeing 10x more workflows possible to build with coding agents.

While building, they face constant build vs buy decisions:
- Build the last mile with Claude Code
- Buy external (scaled) primitives when needed

Then they build their last-mile custom workflows on top of those primitives.
Agent primitives need to be easily usable:
- Inform agents of the intended use-case
- Easy in-line auth
- Return reasoning
- Context as the first entity
- Ambiently producing / improving results

And primitives need to be discoverable + buyable inside a Claude Code session:
- Free credits for evaluation / testing
- GEO optimized
- Benchmarked fairly against competitors for the use-cases users prompt for most

Bottom-up adoption of SaaS tools via coding agents - that's where the next SaaS adoption pull is headed.